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‘The early years of life are a critical window to form positive habits, and we want to instil a love of being active in children so that they can grow into active, health and happy adults.’

Our sector is one with the expertise and ability to make a real difference in society, but we can’t wait for the government, papers, and agencies to provide all of the pathways, often we must draw on our expertise to make a change. As a hot topic, children and young people’s engagement in sport and physical activity is now more important than ever, to allow for true participant diversity, and to really ingratiate sport and physical activity into society’s consciousness.

Time and time again we in the sport and physical activity sector attend events, conferences and think tanks to listen to the same statistics and discussions outlining the need to do more and work collaboratively, this session will ask: does it happen enough?

Focusing on the BORN TO MOVE™ programme by Les Mills, their Global Business Development Manager Justine Williams, with Company Director of VisionED Martin Radmore, will discuss why their programme is important to the lives of children and why now, more than ever, they felt the need to reevaluate how they delivered it and their overall goals. As a part of the working project, Martin and Justine want to open a conversation about collaboration within the sector, showing how our sector and the education sector can work together to create projects like this and effect positive change.


Justine Williams, Global Business Development Manager, BORN TO MOVE, Les Mills

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As the Global Business Development Manager for BORN TO MOVE™ with Les Mills, Justine is passionate about empowering their markets and partners to forget legacy and make changes in their businesses to meet the needs of children and young people. BORN TO MOVE™ is designed to adapt to the needs of the children and complement, not compete, with current youth programming. Leading a group of highly skilled and motivated instructors, she commits to do all she can to enable them to create what they call ‘Sparkle’ with each and every interaction with young people; the overall goal of these interactions being to get more children active.

Martin Radmore, Company Director, VisionED

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Martin has been a PE teacher, head of department, senior leader, adviser and strategic education manager for over 28 years and has a specialism and dynamic passion for primary physical education (PE), physical activity and learning. As a strong advocate for the role that high quality PE, physical literacy and activity can play in the life of young people, Martin has focused on establishing a strategic emphasis on teacher education and has written two national qualifications to ensure a professional standard within PE teaching. This is evidenced by his receipt of the national award for ‘Leadership and Influence’ from the Association for Physical Education (afPE).

As the company director for VisionED, Martin has built upon his passion for PE and learning to create a training provider that offers nationally accredited primary PE qualifications, Gold assured CPD/training, professional development and bespoke consultancy.

Who should attend

Choose this session if you are working with children particularly if you are involved in or with the education sector, or if you are interested in how we as a sector are beginning to combat children’s inactivity.