How are technology and data important to the future of physical activity?

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Looking forward, this breakout will explore how technology and data, more broadly, are important to the future of physical activity, coaching and education.

Dave Wright, Myzone CEO, will share the initial findings on a piece of ongoing research that demonstrates the impact of engaging and motivating kids in physical activity through the use of technology. The session will also cover the psychology of physical activity and how this can apply to children.

Working with Folio Education Trust, who believe in the philosophy of rewarding effort, this perfect match promises to yield exciting results.

Who should attend

Practioners who are particularly interested in sector technological advances, especially relevant for those who coach/work with children or that are in the education sector.


Dave Wright, Chief Executive Officer, Myzone

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Dave Wright is the CEO and Creator of MYZONE, the CEO and owner of Creative Fitness Marketing, owner of the Feelgood Fitness & Voyage Fitness Club Chains, a former board director of UKActive and current Board Member of the National Coalition for Promoting Physical Activity. With offices in Nottingham, Melbourne and Chicago, Dave’s companies have worked directly with over 10,000 health clubs across 60+ different countries which has given him the unique ability to view the global industry from a supplier, buyer and health club member’s perspective. An Antipodean, Husband, Father and Entrepreneur with a BA in Recreation Leadership and Marketing, Dave has spent the majority of his life encouraging people to be more and stay more physically active.