MEASURING THE IMPACT OF INVESTING IN QUALITY
Nick Bradley, CEO, Premier Global
In his closing address, Nick Bradley, CEO of Premier Global, said he believed the sector could learn from some of the learning and development strategies that he has helped organisations such as Google, Nike and Apple deliver.
Bradley said the sector doesn’t have a problem with the quantity of people wanting to join the industry, but there is a dire absence of quality.
“Building high-calibre fitness professionals is not about fast-tracking them through a course or qualification, it’s about developing sustainable careers that, over time, increase capability, confidence, and ultimately, personal and economic value.”
Bradley highlighted the following principles of effective learning employed by global companies:
- Clearly defined learning pathways
- Greater focus on the learning experience
- Rigorous assessment – ensuring graduates are ‘job ready’
- Pedagogy underpinned by science, data and analytics – enabled by technology
- A focus on performance outcomes; capability and competence mapped to clear business priorities.
- A continuous, collaborative and engaging journey
To move into the realm of excellence, Bradley believes there needs to be a move away from traditional knowledge transfer by didactic learning to blending learning where technology is the key enabler.
Bradley referred to his work with Google on its flagship education programme Google Squared, a successful and immersive programme created to combat industry challenges around hiring, developing and retaining great digital talent.
Bradley ended his presentation with a six point process to measure impact, based on clear learning outcomes, that enables business growth:
- Start with your business strategy, specifically the objectives/priorities – what will it take to win?
- Identify current baseline, focusing on skills & behaviours – gap analysis vs. business needs
- Align learning outcomes with priorities at a business, team and individual level – prioritise, address gap
- Set measurable KPIs that ladder back to clear performance metrics – best way to determine ROI!
- Ensure that your learning design is ‘blended’ from the outset – invest in off-the-shelf technology; make the experience engaging
- Test and trial first, then analyse and review – establish control groups, measure impact, roll out