Keynote - Why are some leisure centres operating three times more efficiently than others?


Session overview

Looking at both the structural advantages and the operational efficiencies of the current benchmarking performance to look at the impact on cost recovery and performance.

This NBS Keynote will look at the latest national benchmarking results from 2018 discussing what are the key ingredients for high efficiency.


Simon Shibli, NBS

Simon Shibli 220px.jpg

Simon is a Chartered Institute of Management Accountants (CIMA) qualified accountant whose specialist areas of interest are the finance and economics of the sport and leisure industries.  On behalf of Sport England, Simon oversees the analysis and reporting of the National Benchmarking Service (NBS) for sports and leisure facilities.  The NBS looks at performance from four perspectives: access, finance, utilisation and customer satisfaction.  It provides managers with a wide range of indicators that they can use selectively to improve their own performance at facility level.  Taken as a whole, the NBS dataset plays a role in driving up standards across the sport and leisure industry by showing what is possible by the better performers.  Beyond the numbers, the NBS enables process benchmarking to enable managers to learn the techniques that give the better performers their competitive edge.

Lisa Forsyth, MAX Associates

Lisa Forysth 220px.jpg

 Lisa Forsyth BA (Hon’s) Economics. Msc Recreation Management has been working in the local authority leisure industry for 20 years; working as a consultant for the previous 10 years. Lisa joined Max Associates in 2008, is now a Director and board member (Treasurer) of the Chartered Institute for the Management of Sport & Physical Activity (CIMSPA). Lisa has significant experience in leisure procurement, leisure centre new build and redevelopment feasibilities, service reviews and options appraisals. Out of work, Lisa plays league hockey, enjoys skiing, cycling and bounce fitness.

Mike Hill, NBS

Mike Hill has more than 30 years senior management experience in the active leisure industry.  He worked in both the private and public sector, before setting up Leisure-net in 1999, having recognised the sector’s need to improve both its knowledge base and its understanding of its customers.

Mike Hill Headshot.jpg

Leisure-net is now the leading provider of Customer Insight, Business Intelligence and Consultation services to the active leisure, fitness and cultural services industries, helping organisations to understand their customers’ and clients’ needs and aspirations, and to deliver innovative customer experience improvement initiatives.