Positive messaging and inclusive engagement.

Session overview

How to engage with disabled people and people with long-term health conditions to promote effective inclusive delivery, leadership and good practice for disabled people and individuals with health conditions by promoting positive messaging around inclusivity.

 Jess will lead this workshop which focuses on the work Activity Alliance are currently undertaking and links directly to the GPlus37 Quest Module with practical examples of what can be done to better promote inclusivity through our messaging and customer facing roles.


Tom Webster - Activity Alliance

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Tom joined Activity Alliance (previously the English Federation of Disability Sport) in early 2013 as an Engagement Advisor. In this role he works with activity sector and disability sector providers from across the North to support the, to get more disabled people active and improve the offer for disabled people. Prior to this, Tom was Badminton England’s National Disability Manager for two years, compiling the governing body’s first disability strategy and putting together the Team England Para-badminton structure which has evolved to become the basis of the Paralympic programme for Tokyo 2020. He has a Masters degree in Sport 7 Exercise Psychology from the University of Central Lancashire, and still try to play in goal every Saturday afternoon, despite spending every Saturday evening moaning about how much everything hurts.