Real community engagement

Session overview

Kathryn and Safiya will share they work they have undertaken at Yorkshire Sport Foundation on engaging with communities from the grassroots, understanding a place and the people who live there.

The session will look at how to enhance understanding of the key principles of an ABCD approach, enhancing the understanding of the role and added value of a Community Development Worker in building understanding of community needs. How we can enhance understanding, through practical examples, of how to gain social trust within a community to improve engagement in sport and physical activity and raising awareness of the lessons learned from adopting an ABCD approach.


Kathryn Mudge
Development Manager, Yorkshire Sport Foundation

Kathryn joined Yorkshire Sport Foundation in March 2013 having worked within Sport and Community Development for 6 years in a range of different roles. Most recently Kathryn spent 4 years working for Zest, a voluntary organisation working to improve life chances for deprived communities in Sheffield. During this period Kathryn developed a passion for community development, using sport as a tool to overcome social issues. Kathryn is the Communities Lead within the Yorkshire Sport Foundation team, providing support to community development projects across South and West Yorkshire.

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Safiya Saeed
Community Development Worker, Yorkshire Sport Foundation:

Safiya joined the Yorkshire Sport Foundation team in June 2016 as a Community Development Worker for the Active Burngreave Project. Before joining YSF, Safiya was a 'Community Activist' and volunteered her time to run youth projects and support her local community. Safiya is a mother of 5 and a Parent Governor at a Primary School, Secondary School and local College. Safiya was also crowned Ultimate Woman's Woman by Cosmopolitan magazine in 2007 and Won Business Women of the Year Award for opening a social enterprise Saf Saf Hair and Health, which provided a safe place for women of her community to access beauty and health services.